North American retailers have in-store ambition, but no one is getting it right — yet

In-store beauty retail activation for Huda Beauty Easy Bake Setting Spray. Large posters, escalator wraps, and column signage display oversized product bottles and promotional images of a model with the slogan “Blur in a Bottle.” Shoppers are seen browsing nearby displays.

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Ollie Shayer

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Sean Crawford for SMG

Retail media maturity on display at IAB Connected Commerce

IAB Connected Commerce Summit 2024

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